In a world so full of challenges, anger, and distrust, we default to cynicism as a defense against disappointment. Although it feels impossible, we’ve found that in order to avoid negativity, one must engage in almost delusional, unrelenting positivity. Jell-O begs the question, why not join us and replace your shield of negativity with one of bright, red, jiggling gelatin?
Jiggle Jr.
Jell-O continues their conquest against pessimism by bringing back an old mascot in a new way. Introducing Jiggle Junior, the spiritual successor to Mr. Wiggle, the previous face of Jell-O from the 1960s.
Jiggle Jr. is a silly voice of wiggly positivity to help remind us that life isn’t always so serious.
Jigglepalooza
Jell-O’s crusade against pessimism culminates in Lubbock, Texas—America’s most boring city—with a music festival of epic proportions. The lineup pairs artists known for their downer melodies with the industry’s finest candy pop singers, bringing a little something for everybody to enjoy.
Jellundies
There are few opportunities to show off your underwear in public, so Jell-O is bringing the best one back. The No Pants Subway Ride in New York has been cancelled since 2020, but we are determined to bring some nude whimsy back to the city. Show off your multi-colored undies and enjoy a bit of silliness in the rather blue month of January again.
Jell-O isn’t stopping at undies. We will be rolling out a full capsule collection with Fruit of the Loom including revamped classics like color block tees and socks in every color under the sun.
Jiggle Jordans
Jell-O is partnering with Nike to create a special edition Air Jordan to make your steps a little extra whimsical. A joy that starts in your toes and just keeps going.
Jelloatmeal
Jell-O and Quaker Oats are uniting to revolutionize your normal breakfast with a little extra whimsy. Blue Raspberry and Green Apple Oatmeal—just what your morning was missing.
Mold Mundanity
Jell-O proves that even the mundane can be made a little more fun with molds never thought possible. A Jell-O stapler, Jell-O hole punch, Jell-O calculator. A green jiggling soap dispenser or a houseplant that will never stop wiggling.
Recipe Cards
Jell-O has long provided recipe cards to inspire chefs to get a little more creative with their gelatin. In this new age of jiggly fun, Jell-O is releasing some of our more complicated recipes, proving anything is possible with Jell-O.
Copywriter: Avery Longfield
Art Director: Cameron Surratt