Around the world, adherence to an unwritten code is what makes a bro a bro. A failure to follow the code could result in the end of Bro Culture as we know it. Bud Light is here to ensure that the Brommunity stays strong.
To enforce the code, Bud Light is introducing Call The Brolice. A card game packaged with cases of Bud Light that allows bros to issue citations as officers of the Bud Light Brolice Department.
Neighbrohood Watch
The neighbrohood watch is a sign to the world that the establishment you are entering is a member of the brommunity. That means the BLBD is on patrol, so if you are caught breaking the bro code, you will be cited and punished. We will have a heavy presence at local sports bars, professional sports games and stadiums, college football pregames, and anywhere else bros congregate.
Brohabilitation
Has your bro’s status as a bro been put into question? Has he been cited a lot recently? Is he feeling bropeless? Sentence him to some Brohabilitation at Buffalo Wild Wings. A football Sunday with the boys full of wings and Bud Lights is sure to set your bro back on the right road.
Regional Partnerships with Bars
In partnership with local establishments we will distribute official Brolice swag like officer jackets, citation coasters, and our seal as a neon sign.
Art Director: Cameron Surratt
Copywriter: Tim McDonald