54% of kids will encounter online porn before they turn 13.

This exposure often leads to a fundamental misunderstanding of sex and relationships, now and later in life. It’s only natural for kids to be curious about sex. But when curiosity isn’t met with support, kids are left to find answers on their own. Enter DurEd, a groundbreaking sex education initiative by Durex.

DurEd works via a parent-installed browser plugin, redirecting sex-based searches to the DurEd website. There, kids are guided through an age-appropriate collection of sex ed resources and parents are encouraged to continue the conversation offline.