The chaos of everyday life distracts us from focusing on ourselves. Airbnb offers the opportunity to be truly alone giving you the space and tools to inspire self-discovery. Solitude allows us to detox from our everyday lives and emerge with a lighter soul and a more sound mind.
Quiet Times Square
Even the loudest places can benefit from quiet. We’re taking over Times Square in the earliest hours of the morning to remind people to appreciate this fleeting moment of calm.
Detoxivacation Hotline
We’re also creating phone booths connected directly to our new hotline in busy areas to give people the opportunity to chat with licensed therapists whenever they need. At the end of their session, we will offer those who utilized this service a coupon for 50% off their next Airbnb booking.
Social Strategy
Using Airbnb's social media, we’ll run a social listening campaign to engage with and offer support to users posting about high stress levels.
Stop the Scroll
We’ll post content designed to disrupt constant scrolling habits by asking questions that spark introspection.
Airbnb Detoxivacations
We've created these Detoxivacation homes to be the perfect escape from your everyday life. All of them are intentionally simple, equipped only with the essentials, these homes provide everything you need for your stay—nothing more, nothing less.
Copywriter: Meera Becker
Art Director: Cameron Surratt