The pursuit of perfection is the pursuit of progress. A drive to be better today than yesterday. Failure is inevitable and success is fleeting. Dwelling on either is time spent falling behind. The enemy of progress is stagnation. So we keep pursuing the impossible. If the only way to move forward is to look ahead, those who blaze trails have no reason to look back.
2025 Pursuit Edition
After the “Meltdown” spot, we will release a limited run of “Pursuit Edition” cars that will feature our melted down trophies as ornamental accents.
An Outside Perspective
The pursuit of progress requires thinking outside of the box. From beyond of the field of automotive design, we will assemble a team of artisans, craftspeople, and specialists to partner with our engineers and concept an entirely new line of cars for the future.
The Impossible Task
A stop-motion short film created by Bong Joon-Ho about the more mythical side of innovation. We will do a single showing at The Sphere in Las Vegas, where guests will not be allowed to bring their phones. As the credits roll, the film will be destroyed, never to be seen again.
Copywriter: Tim McDonald
Art Director: Cameron Surratt